ARC is a North American energy marketing company that offers alternatives to consumers in a volatile energy market. I was the composer and sound designer for this advertisement which was created to help ARC recruit new members for their growing sales and marketing teams. My tasks for this project included:
• Original Musical Score
• Sound Design
• Voice Over Recording
• Full Service Audio Post-Production
"Mark's sound design work brings our work to life in ways that don't cease to inspire me. Our collaborations are fluid, efficient, on schedule and a lot of fun." - Adam Bognar, Partner, The Still
One of the most notable challenges in this project was finding the right sounds for the animated yellow streams of light that fly through many of the shots.
It was up to me to implement some sounds that accentuated these exciting animations without sounding too sci-fi. After trying a few synthesizer based sounds it was clear that more organic, real-world sounds so I started experimenting with jet airplane recordings and I found through pitching down and layering different jet samples I was able to achieve a result that fit the brief.