In creating a soundtrack for a series of videos for Equestrian Canada I was tasked with finding a musical blend that spanned a range of emotions but was able to remain consistent in its palette of sounds. We wanted the music to land somewhere between the score for Downton Abbey and indie rock bands like Arcade Fire with a slight country/folk twinge.
With creative inspiration from the agency Hulse & Durrell I was able to find the right mix of acoustic instruments, such as guitar and mandolin as well as orchestral elements and some electronically created synth pads to find the right tone for the videos.
Each video still has its own distinct identity. The jumping athlete video has an upbeat country/folk guitar finger-picking style where the brand launch video has more musically refined sensibilities with big driving percussion and exciting orchestral string sections.
Directed & Produced by Hulse & Durrell
Videography / Editing by Benjamin Taft
Original Music by Mark Lazeski
Audio Post-Production by Toby Hulse
Animation by Natasha Ali