Eurika is an international internet marketing company offering website and social media marketing and analytics services for businesses. I was tasked with executing all aspects of the music and sound design for their recruitment video as well as three animated videos to be used in their sales process.
"Mark designed an amazing soundscape that not only complimented, but greatly enhanced, the visuals in each Eurika video. He brought every scene to life." Derek Pante, Motion Designer/Animator, The Still
My credits for this project include:
• Original Musical Score
• Sound design
• Voice Over Recording
• Full Service Audio Post-Production
The sales videos have an upbeat score, a steady and informative voice over and a thick wall of sound effects and background ambiences to support the constant movement and excitement in the animations. The big challenge was to create each of the main audio aspects in a way that when combined together wouldn’t walk all over each other. With so much going on it’s easy for things to get cluttered.
I was effectively able to overcome this pitfall by assigning a general frequency range to each component of the soundtrack. The voice over was simple to assign because the majority of the human voice consists of mid range frequencies. The music was bound to crossover into the mid range frequencies as well but because of it’s twinkling high frequencies I chose a xylophone as the core instrument so it wouldn’t get totally buried by a booming voiceover. This left room for the sound design to take more of the low frequency range. Frequency crossover happens throughout the music and sound design but by using this as a general template I was able to carve a niche for each element of the audio.