Hootsuite is a social media management system for those looking to streamline their social media strategy. I was hired by Hootsuite to compose a piece of music for this video which depicts the struggles that can go along with making an impactful splash in the world of social media.
Not all of us are prolific in terms of expressing ourselves on social media. Many people struggle with coming up with something engaging and interesting to post on Twitter, Facebook or Instagram on a daily basis to promote their brand or business. This goal for this video was to illustrate the frustration and tension of putting "yourself" out there and to show the viewers that Hootsuite just might have the solution to your social media writer's block.
The brief called for music with a steady building dynamic starting from a contemplative pondering feeling which elevates toward a tense, frenetic and frustrated crescendo. It would then reveal that the answer to all your woes lies within Hootsuite which would be accentuated by a positive simple outro stinger.
By approaching the piece with classical orchestral instrumentation the expressiveness of the instruments allowed me to create the quirky and slightly comical dramatic edge needed to convey the feelings of frustration that resonate with those of us that struggle with this task. Slowly adding in more layers increased the intensity and as the end of the song approaches the key of song and basis of the chord structure begins to drift and make some erratic changes which add to the struggle and the madness.