Starting in 2015 I began work on a series of videos for LUVO Inc, a startup company providing healthy and nutritious frozen food alternatives to consumers. These videos are focused on the stories of three of LUVO's brand ambassadors including professional athletes Derek Jeter, Natalie Coughlin and Russell Wilson. My roles in this project included:
• Original Musical Score
• Audio and Dialogue Editing
• Full Service Audio Post-Production
The main challenge for this project was to develop a sense of excitement for a change in the way people eat and inspire them to make healthier choices. In creating a unique score for each individual athletes' story, personality and character I worked closely with the project lead at LUVO to outline these points and then began work in the studio to translate those outlines in a complimentary musical score and soundscape. For Derek Jeter's video we were looking for an emotive sense of strength and trust and we wanted to touch on the emotional side while still keeping a masculine tone to the music to reflect his character. Natalie Coughlin's video took on a lighter and brighter feel to again reflect her personality and her excitement toward healthy eating and healthy living. The approach with Russell Wilson's video was to create a more youthful and exuberant score to represent the younger wave of ambassadors out there looking to inspire change but we also hearkened back to some similar musical themes from the Derek Jeter video to reflect the fact the Russell was directly influenced by Derek to help join LUVO and spread this positive message.